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Asteron Life launches new Supporters for Life brand platform

29 July 2021

Asteron Life has today announced the launch of a new brand platform, Supporters for Life. 

In an open letter to insurance advisers, Head of Life Grant Willis said the new brand idea was an evolution of its Celebrate Life brand purpose, and reflected how Asteron Life was there for its customers at each stage of their journey. 

“Supporters for Life reflects our commitment to providing customers and advisers with sustainable, long-term insurance support,” says Willis. 

Willis took on the role overseeing the core functions of Asteron Life in 2020, and oversees a team responsible for product, underwriting, sales, claims, operations and client servicing. 

“I’m excited to be launching this new brand platform to market, and for advisers and customers to see Supporters for Life roll out, not just in how Asteron Life looks but in what we do.” 

He says that Asteron Life’s proud history of leading product innovation in life insurance has led to a suite of fully customisable personal insurance solutions. 

“Our products are able to adapt and flex, meaning that in collaboration with advisers, customers can design unique life insurance solutions that support them through each stage of their life.” 

Willis also cited the company’s market-leading work to support customers through Covid-19, and its commitment to continuous improvement through customer insights and investments in technology and upskilling. 

Read the open letter here

Media contact details

For all media enquiries please contact: 

Lisa Meiklejohn

Phone: 027 404 4355 

Email Lisa

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