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SME Index

The SME Index helps identify key insights and shed light on the opportunities and challenges presented by SMEs

The SME Index is a survey-based research report which uncovers insights and understanding of the small-to-medium enterprises (SMEs) customer market. The learnings from this research study can help advisers better serve their customers' life insurance needs.

Topics include life insurance coverage, the role and benefits of advice versus direct purchase, and what satisfies or dissatisfies customers in relation to life insurance.

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